Our Milwaukee - Press and Media
Shopping and spending locally this season, OnMilwaukee.com, December 20, 2009
http://www.onmilwaukee.com/seasonal/holidays/articles/shopspendlocal.html “When you shop at a locally-owned store or business, for each dollar you spend 68 cents stays local. When you spend that same dollar at a chain store only 14 cents re-circulates in our community,” says Lisa Malmarowski, Our Milwaukee’s marking committee chair and the director of brand and store development for Outpost Natural Foods, an Our Milwaukee member… Home-grown marketing, Milwaukee Journal, Dec. 19, 2009
http://www.jsonline.com/business/79694947.html ‘Shop local’ group tries to keep dollars in area. The Milwaukee group, called Our Milwaukee, started two years ago with five businesses. The group now has 134 members in the metro area, including Outpost Natural Foods and Laacke & Joys in Milwaukee; Olive Organic, a clothing store in Mequon; and Waukesha Floral & Greenhouse. Our Milwaukee also lists service businesses, media outlets and other types of firms… Our Milwaukee Members Featured in Riverwest Currents
Lakefront Brewery: Beans and Barley: Riverwest Coop: Alterra Coffee: Brewery Credit Union: Outpost Natural Foods: Spending Dollars Locally, WUWM Radio, August 2009
http://www.wuwm.com/programs/lake_effect/view_le.php?articleid=779 Pam Mehnert is the General Manager at Outpost Natural Foods and president of Our Milwaukee; Nancy Quinn is in on the staff of Our Milwaukee – the business alliance is undertaking a campaign called Join Us in Making the Switch, which asks Milwaukeeans to spend one-tenth of their consumer dollars locally. Co-op Helps Build Local Business Alliance, Cooperative Grocer, December 2008
http://www.cooperativegrocer.coop/articles/index.php?id=843 ...When Our Milwaukee developed its list of criteria for membership, one of the most important to us was that a local business would participate in community activities or make local charitable contributions. We didn’t come together only to promote our businesses, we came together to create the community we want to live in! Our Milwaukee in the News - 2008 Recap
2008 was the first year of OM’s existence and not only did we see our membership exceed 50 businesses but we found ourselves mentioned in quite a few media outlets throughout the year, online and off. Online:
Offline:
Shop Local, Lake Effect with Jane Hampden, WUWM, December 7, 2007
http://www.wuwm.com/programs/lake_effect/view_le.php?articleid=340 Outpost’s GM Pam Mehnert, and WUWM’s Jane Hampden discuss the new business alliance Our Milwaukee that Outpost helped to form. Milwaukee Retailers Pushing Consumer to Buy Local, The Business Journal, November 30, 2007
http://milwaukee.bizjournals.com/milwaukee/stories/2007/12/03/story6.html Some of Milwaukee’s best-known hometown retailers, including Harry W. Schwartz Bookshops, Laacke & Joys and Outpost Natural Foods, are joining forces to encourage area consumers to shop at locally owned establishments. We’re really about focusing on how to expand Milwaukee and retain its local flavor. Our Milwaukee is one of 53 such organizations nationwide that are part of Business Alliance for Local Living Economies, San Francisco. The alliance provide guidance, networking and an annual conference to locally owned businesses, including retailers, farms, green builders and manufacturers. The Importance of Buying Local, The Shepherd-Express, November, 28, 2007
http://www.expressmilwaukee.com/article-93-the-importance-of-buying-local.html Over the last 20 years or so, the country has seen a dramatic rise in the market shares of corporate and chain retailers, and an unprecedented die-off of independent businesses in every sector of retail economy. The name is… indicative of how we feel… This is our Milwaukee. These are the businesses that keep our city unique, and the stores that we take friends and family to when they visit town. It’s these local stores that deliver a real experience. A 2002 Economic Impact Analysis in Austin, Texas, was one of the first major studies to examine the impact of shopping at local businesses versus national chains. It found that for every $100 spent at a local bookstore or CD store, $45 stayed in the local economy. For every $100 spent at [chains], however, the local economic impact was only $13. Proportionally, local merchants tend to employ more local labor and buy more local goods than national competitors, which operate from remote headquarters. Tug of War: Milwaukee Merchants in the Pull to Keep it Local, Vital Source, November 2007
http://thirdcoastdigest.com/2007/11/tug-of-war/ Milwaukee’s local business initiative, [called] Our Milwaukee, is modeled on BALLE networks in Chicago and Dane County and includes eight founding members. We don’t want to be anti-chain; we want to be pro-local. Nationally, the number of retail stores has been declining dramatically over the past decade or so as it becomes tougher to run a business in a world of major chains. . . We have proven that shopping locally-owned businesses can leave much more money in the region than shopping at national chains. |
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